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Launch of This is the And

On December 15 the book This is the And by Victor and Manfred van Doorn was launched at Felix Meritis in Amsterdam. This inspiring book on leadership written by father and son describes the power of the And: Capitalism and Communism becomes Communalism; optimism and awareness of crisis becomes “Do worry be happy”.

Go to the website of This is the And for more information: www.thisistheand.com.

Hun Eerste Keer

In October 2011 Merel assisted on Hun Eerste Keer (“Their first time”), a transmedia project by Woedend! for SOA AIDS Nederland. During one month 8 fictional characters between 15 and 16 years old, shared their sexual lusts and secrets on www.huneerstekeer.nl via YouTube videos and social media networks. Youngsters could become best friends with one of the characters and interact with them.

The transmedia project was part of a national safe sex campaign and a big success with more than 55.000 unique visitors on the website and over 70.000 views on YouTube in one month. The campaign was submitted for the SpinAwards and the ADCN awards.

 

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